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National Medical Association (NMA)
2012 PRE-CONVENTION E-NEWSLETTER

Paradigm Shift:  Equipping Physicians for a New Health Landscape 

pre-convention newsletter
Early Bird
Advance Registration

Deadline - June 15, 2012

CLICK HERE

http://visitor.r20.constantcontact.com/email.jsp?m=1101930431432

Join Me In
New Orleans


Cedric M. Bright, MD, FACP was installed as the 112th President of the National Medical Association (NMA)
Cedric M. Bright, MD., FACP.,
112th President of the National Medical Association (NMA)
 

Greetings my esteemed members and friends of the National Medical Association,

 

I want to thank you for your trust in my leadership this year.  The Presidency of the NMA has been one of my most rewarding personal experiences.  From my visit to Ghana for pandemic flu response exercises, to being on the steps of the Supreme Court during its deliberations on the insurance mandate, to side bar conversations during our regional meetings, I have represented you and our association.  I have traveled around the world on your behalf representing our organization's mission and vision.  

 

It is with great anticipation that we prepare for our annual convention.  We have planned a stellar program full of valuable educational opportunities and thought provoking plenaries.  

 

Sincerely,

   

Cedric M. Bright, MD, FACP

112th President

National Medical Association  

 

Laughter is Good Medicine
Mark Your Calendars
Saturday July 28, 2012 at 9 PM
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The Pediatrics Section
Offers A
Dynamic  Program

Topez-Sims  - Peds Chair

Susanne Tropez-Sims, MD, MPH

Pediatrics Section Chair 

 

Pediatric care encompasses a broad spectrum of health services ranging from preventive health care to the diagnosis and treatment of acute and chronic diseases. 

"Our entrée of topics includes environmental issues as they relate to asthma, obesity and other health issues; auto immune diseases such as inflammatory bowel disease; violence prevention, sickle cell anemia, use of spirometry, immunizations, sports medicine and dermatology."--Suzanne Tropez-Simms, M.D - Pediatrics Section Chair.
Book Hotel Today
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To make your housing reservation please click here or call the NMA Housing Center 1-888-744-1449 (8:30 am - 5:00 pm EDT).

Hotel Options:

Hilton New Orleans (headquarter) - Reduced NMA group rate starting at $175 per night.*

Sheraton New Orleans - NMA group rate starting at $159 per night*.

* Excluding taxes and fees

To get the rates and book your room - CLICK HERE!
 
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Check Out
 NMA's YouTube Channel

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Internal Medicine
Offers Vast Opportunities For Professional Growth

Kwame Osei - Internal Medicine Section Chair
Kwame Osei, MD.
Internal Medicine
Section Chair
The NMA Internal Medicine Section comprises 13 Internal Medicine subspecialties including: General Internal Medicine, Cardiovascular Disease, Critical Care Medicine, Endocrinology, Gastroenterology, Geriatric Medicine, Hematology, Immunology, Infectious Disease, Medical Oncology, Nephrology , Pulmonology and Rheumatology.

"Our Section provides the forum and unique opportunity for interaction with your friends, colleagues, as well national scientists to discuss current and future prevention and treatment strategies for patients with Type II diabetes." - Kwame Osei, Chair of NMA Internal Medicine Section.

WWW.NMANET.ORG

Dear Member & Friend of NMA:

 

In just 10 short weeks the National Medical Association will host our 110th Annual Convention and Scientific Assembly in New Orleans, Louisiana.

 

Our officers and convention planning team has been working diligently to assure that this conference is one of the best in our history.  The NMA's Annual meeting provides a unique experience for our attendees. Join us for  outstanding Continuing Medical Education (CME) programs, innovative and practical sessions, and opportunities to network with other physicians and health care professionals.

 

We are looking forward to seeing you in New Orleans!

Sincerely,

NMA External Affairs Team


Edward C. Mazique Symposium:
Health in the Gulf Coast Post Katrina, Rita and Petroleum Disasters
Oil Spill Boot

The 2012 Edward C. Mazique Symposium's focus is, "Healthcare in the Gulf Coast Post Katrina, Rita, and Petroleum Disasters," and will take place on Saturday July 28, 2012 at 1:00 pm at the New Orleans Convention Center - Room 206.   

 

This year's session will focus on the environmental hazards caused by two disasters - Hurricane Katrina in 2005, which was responsible for approximately 81 million dollars worth of damage, and the 2010 Deepwater Horizon explosion and fire, which dumped an estimated 4.9 million barrels of crude oil over a three month period into the Gulf of Mexico.   

 

The goal of this year's Symposium is to outline the medical and public health implications of those disasters, as well as the impact of public policy on preventing such disasters in the future.   

 

The agenda includes the following topics:

 

  • Environmental Health and Environmental Justice - Katrina, Rita, and Petroleum Disasters
  • Lessons Learned in the Gulf: Local Public Health and Practitioners Respond
  • Taking an Environmental Exposure History: What Every Physician Should Know
  • Environmental Health Response to Gulf Coast Disasters
To register for Convention - Click Here

 

 

Liver
Joint Session:  Viral Hepatitis C
Tuesday, July 31, 2012

Hepatitis C virus (HCV) infection has become a major health problem in the United States, resulting in some 10,000 deaths annually.  This number is expected to increase significantly by the year 2020.  Some estimates indicate that the increase may be as much as threefold.  Although all races in the United States are affected by HCV infection -- the most common chronic blood borne infection in the United States - African Americans have more complications from this infection.  

 

In response to this health crisis the NMA has launched a major campaign to combat this disease. Pediatrics, Family Medicine, Internal Medicine, and Community Medicine Sections have planned a joint session on viral hepatitis C which will be held on Tuesday, July 31, 2012 - 9 am - 11 am, at the New Orleans Ernest N. Morial Convention Center (MCCNO) - Room 206


NMA's Conference - Who Should Attend

 

Who Should Attend

The 2012 NMA Annual Convention and Scientific Assembly offers an exciting opportunity to interact with the largest spectrum of African American physicians, academicians, scientists, and other allied health professionals in the country.

 

We will host 25 concurrent cutting edge educational sessions which encompasses topics of interest for every medical specialty.

Who should attend include:

  • Physicians
  • Scientists
  • Nurse Practitioners
  • Physician Assistants
  • Nurses
  • Residents and Medical Students
  • Nutritionists/Dietitians
  • Administrators - Health Care Administrators
To learn more about the specific types of Continuing Medical Education (CME) credit courses and symposiums available during our convention, please review our preliminary program book  - Click Here. 
Book Your Arrival Transportation Now!
Transportation for Convention

 

Global Transportation is pleased to offer transportation and personalized concierge services for NMA Members and their guests in New Orleans for the Annual Convention and Scientific Assembly -  July 28th  through August 1st, 2012.  

 

Global Transportation & Limousine Services is also offering a 10% discount for reservations made before June 1, 2012.

They will offer complimentary concierge services for all members before, during, and after the convention.  Additionally, they will also assist with reservations for dining, events, entertainment, and more. Professional chauffeurs and greeters will meet you when you arrive in New Orleans.

To book your transportation - CLICK HERE! 

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newest logo  - updated april 2012

www.NMAnet.org
NMA MISSION STATEMENT:  To advance the
art and
 science of medicine for people of African descent through
education, advocacy and health policy, promoting health
 and wellness, eliminating health disparities and sustaining
 physician viability.

 National Medical Association's 2012 Annual

Convention and

Scientific Assembly to be
held
July 28 through August 1, 2012 in

New Orleans, Louisiana!

 

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National Medical Association Act Against AIDS Leadership Initiative


In April 2009, officials from the White House, Department of Health and Human Services, and the Centers for Disease Control and Prevention (CDC) launched Act Against AIDS, a new national communication campaign that aims to combat complacency about the HIV/AIDS crisis in the United States over the next five years via multiple phases and platforms. NMA is one of 14 national leading African-American organizations partnering with the CDC’s Act Against AIDS Leadership Initiative (AAALI).

As statistics indicate, the HIV/AIDS epidemic continues to ravage communities unchecked and there is much to do. HIV is particularly severe in African American communities. Nearly half of the more than 56,000 new HIV infections each year are among African Americans (45%) and 1 in 16 black men will be diagnosed with HIV in their lifetime. The NMA has for decades been at the forefront of efforts to address this disease. We continue to partner with the CDC, and other federal and non-federal entities to develop and implement HIV/AIDS educational and awareness programs designed for both physician and patients to reduce the burden of this epidemic. Our Sexual History Taking tool and our Act Against AIDS Leadership Initiative are just two examples of this continued work.

To end this epidemic, we as a community must work together. Using our collective strength to integrate HIV prevention into everything we do. Each and everyone of us has a role to play in ending this epidemic. Today, you can do your part get tested and encourage your patients to do the same. To find a HIV testing site near you visit http://r20.rs6.net/tn.jsp?llr=i5aycicab&et=1108957692782&s=1061&e=001tPnwFzcQD7u9H4zhh1

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Get the Facts. Get Involved. Be the Solution. For information on how you can support this initiative.

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NMA News


Two New Online CME Activities

Two additional online continuing medical education activities have been added to the NMA website this month. The first activity is titled “The Role of HPV Vaccine in Genital & Non-Genital Cancers” and features video from the OB-GYN Section’s 2011 Savage Boyce Walton Lecture. The second activity titled “The Right Diabetes Management for Optimal Control” features video segments from the annual Diabetes Management and Certification Symposium held at the NMA Annual Convention and Scientific Assembly.
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Good Clinical Practices and Skills Building Program was a SUCCESS!

Project IMPACT Good Clinical Practices Program and Skills Building program held December 10-11, 2011 at the Hyatt Regency Washington hotel was an overwhelming success. Participants were particularly pleased with the quality and expertise of the speakers and the tremendous amount of resources and assistance offered to help build or initiate a clinical trials practice within their current office based practice. Working with the NMA’s Continuing Medical Education program the entire 2-days was videotaped in anticipation of offering it as an on-line continuing medical education activity.

Dr. James Powell, Principal Investigator for the Project was delighted with the question and answer sessions which lasted long past their allotted time. Well after the program had ended speakers and participants were engaged in lengthy and heated discussions. Project IMPACT continues to strive to train well qualified physician investigators and increase the number or African Americans participating in all aspects of biomedical and clinical research.

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2012 REGIONAL MEETINGS - SAVE THE DATE!

Mark your calendars for the 2012 National Medical Association Annual Regional Meetings begining this spring. The regional meetings are excellent opportunities to network with state & local society colleagues and earn CME credit through participation in scientific sessions that have special emphasis on health issues of disparate impact in the region.

Region 1: May 24 – 28, 2012 Maho Bay, St. Maarten; Region 2: March 1-4, 2012 White Sulphur Springs, WV; Region 3: May 3-6, 2012 Biloxi, Mississippi; Region 4: June 1-3, 2012 Detroit, Michigan; Region 5: April 12 – 15, 2012 Houston, Texas; Region 6: May 3-6, 2012 Palm Springs, California

If you have any questions please contact the NMA at (202) 347-1895.
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Practice Management News


How Providers Can Make PHRs Relevant
HealthLeaders Media (11/01/11) Freeman, Greg

Personal health records (PHRs) must have relevance for both the patient and the healthcare provider, and many providers opt to have the PHR tethered to the electronic medical record so that the data can be connected automatically. "A shared connection [between patients and physicians] is what consumers really want," says the University of Pittsburgh Medical Center's G. Daniel Martich, MD. Engaging both patients and doctors in using the PHR involves educating both parties through tutorials or incentives such as contests, as UPMC has done; Holly Miller, MD, with MedAllies reports that patients with the most diagnoses are likeliest to use a PHR, while participation can be encouraged by permitting patients to link with others, as many patients like being part of a virtual community of people with the same diagnosis.
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Patient Satisfaction Gets Renewed Focus With Medicare Changes
Physicians Practice (11/17/11) Koniver, Craig

In October 2012, as part of the federal healthcare reform, Medicare will begin using patient satisfaction scores to calculate a portion of hospital reimbursements. This means that regardless of patient outcomes, hospitals will be paid less if patients are unhappy with the care they received. To provide better care and improve patient engagement, doctors will have to make some changes. They could implement integrative medicine, like massage or acupuncture, especially since patients are spending their money on such treatments already. Doctors also should practice their communication skills, such as using positive body language and listening attentively, and they should make an effort to communicate with patients through blogs, Facebook, and YouTube. By focusing on patient satisfaction, doctors can forge a partnership with patients, who will trust them and seek their advice. Doctors must remember that patients want to be heard, supported, and validated, and paying more attention to patients ultimately will boost their revenue and job satisfaction.
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The Coding Controversy and the AHA
Modern Healthcare (11/21/11) Conn, Joseph

Two separate but related announcements—that the American Medical Association would oppose ICD-10 deployment and that the Centers for Medicare and Medicaid Services would postpone enforcement of its rule requiring use of the Version 5010 data standards—has shaken the healthcare industry overall and its information technology sector specifically. American Hospital Association vice president of policy Don May reports that while 5010 increases the efficiency of the billing process, "we're concerned about how this delay of enforcement might work." May also says ICD-9 is outdated and the transition to a new system is necessary, but he concedes that "hospitals are dealing with ICD-10, meaningful use, accounting for disclosures, bundled payments for accountable care organizations—there are a lot of overlapping burdens put on that same IT department."
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Physicians Using Tablets to Treat Patients
Computerworld (11/17/11) Mearian, Lucas

A recent survey of 350 healthcare providers and administrators by the Computing Technology Industry Association finds that close to 50 percent of doctors will employ tablets and other mobile devices to access electronic medical records (EMRs) and perform other tasks in the coming year. Tablets already are being used by 25 percent of the providers polled, and 21 percent will begin using the devices in the next year. Meanwhile, 20 percent of respondents plan to use smartphones to access EMRs, following in the footsteps of 33 percent of those who do so already. The federal government is pushing for more than 50 percent of healthcare providers to have electronic health record (EHR) systems in place by 2014, with those demonstrating meaningful use receiving tens of thousands of dollars in reimbursement money. The survey indicates that EHR systems will be in place in 58 percent of small practices by the end of 2012. Additionally, 38 percent of providers have deployed comprehensive EMRs, with 61 percent stating that they are satisfied with their systems, and 17 percent have partial systems or modules in place. However, only 5 percent use cloud services, and just 10 percent plan to use video conferencing to interact with patients in the coming year.
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The Best Way to Thank Referral Sources This Season
Medscape (11/11/11) Denning, Jeffrey J.

Physicians practices rely heavily on referrals to expand, especially primary care physicians and those in specialties like Ob/Gyn, dermatology, and ophthalmology. Practices should keep non-physician sources in mind when going over their acknowledgment program. However, it is important that the referral acknowledgment gift not be mistaken for a bribe or kickback. Referral sources should be thanked every time they refer the practice with a personal note or call, and should be organized in a computer database. About once or twice a year, the practice should send something nice without mentioning a particular patient to convey that the sources are valued. Consultants recommend perishable gifts like food or flowers. Physicians may also consider something that has proven beneficial to their practice, such business or medical books, coffee table books, articles, or even cartoons. Colleagues who have a nice conference room may appreciate receiving a tray or pitcher etched with the practice's name, logo, or other message.
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Call Yourself an ACO? Prove It
HealthLeaders Media (11/16/11) Clark, Cheryl

The National Committee for Quality Assurance has announced a three-tiered accreditation program for healthcare providers to confirm and score their claims that they are accountable care organizations (ACOs). The committee is introducing seven criteria that ACOs will be expected to master, and they will verify their ability to supply that quality of care on onsite polls beginning in March. The criteria include having infrastructure to coordinate providers and collaborating with stakeholders to improve quality of care, patient experience, and manage financial resources; possessing sufficient numbers and types of practitioners to provide timely access and monitoring its effectiveness in meeting patient needs and preferences; supplying patients access to patient-centered medical homes and assessing the ability of primary care practices to deliver that care; respecting patients' rights and privacy, limiting data access, and having a method for patients to submit complaints; and collecting, integrating, and using data for care management and performance disclosure, focusing on the capture of information in electronic systems and making sure that practitioners can access it.
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Medicare Pilots Three Revenue Cycle Programs
Health Data Management (11/11) Goedert, Joseph

A trio of new demonstration programs to be launched by the Centers for Medicare and Medicaid Services next year aim to reduce improper Medicare payments. Recovery Audit Contractor audits will be conducted as part of a pilot program in California, Florida, Illinois, Louisiana, Michigan, Missouri, New York, North Carolina, Ohio, Pennsylvania and Texas, reviewing certain types of claims known for high repayment rates -- beginning with inpatient hospital claims for short stays -- before payments are made to ensure that providers followed Medicare rules. Another demonstration program in California, Florida, Illinois, Michigan, New York, North Carolina and Texas will require prior authorization for power mobility devices and other medical equipment. Finally, 380 hospitals across the country are being sought as participants in a Part A to Part B rebilling demonstration program, in which hospitals can rebill for 90 percent of the Part B payment when the Part A inpatient short stay claim has been denied due to billing for the wrong setting.
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A Little Electronic Help for Doctors Helps Hospitals, Study Shows
Wall Street Journal (11/16/11) Landro, Laura

According to a Harvard University study published in the Journal of Hospital Medicine, hospitals using computerized medical information tools to help doctors make decisions at the point of care have better outcomes than hospitals not using those tools. Researchers examined Medicare beneficiary data for more than 1,000 hospitals between 2004 and 2006 during the adoption of a computerized medical information system, which was then compared with data from more than 2,300 hospitals not using a computerized system. The adoption of the computerized system correlated to a reduction in mortality, shorter hospital stays and better performance on three hospital quality metrics for heart attack, heart failure and pneumonia care.
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Smartphones Join Stethoscopes in the Doctor's First Aid Kit
Globe and Mail (CAN) (11/16/11) Chan, Dave

The ResolutionMD Mobile app is the world's first smartphone radiology product to win regulatory approval for primary diagnostic use. The app runs on the iPhone and iPad and enables physicians to make a diagnosis by viewing patient images and stored medical documents. The Mayo Clinic has been using the original desktop version of ResolutionMD for two years to help stroke victims in rural Arizona. As such Web-enabled technology becomes more widespread, it will allow the pooling of data online, letting physicians access it inexpensively irrespective of their location, according to the Mayo Clinic's Dr. Ross Mitchell, who led the development of ResolutionMD Mobile while at the University of Calgary. "You could bring advanced medicine to rural parts of Africa or Asia," Mitchell says. "It’s not just in the mobility; it’s in the ability to link this up and get a network effect." Ottawa Hospital chief information officer Dale Potter, meanwhile, formed a 70-member software development team to create mobile apps for everything from viewing diagnostic images to assessing pain levels. Potter says mobile devices like the iPad and iPhone help patients feel more engaged because they can see actual images of a fracture, for example. Tablets also foster a more integrated way of practicing medicine, he says.
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Excellent Service to Patients Requires Vision, Planning
Modern Medicine (11/01/11) Jesitus, John

Dr. Victor J. Marks at Geisinger Health System says physicians must provide service that patients identify as being excellent, especially in a competitive marketplace. He notes that many doctors focus their marketing efforts on diagnostic, technical, or clinical areas, but most patients base their opinions of physicians on their interactions with them and members of their practice. Patients also examine such things as the ease of making appointments, the check-in and check-out processes, the flow in the offices, and accurate and timely billing. Appropriate behaviors are essential as well, Marks says, such as addressing patients correctly, smiling, answering the phone cheerfully, and having nurses introduce themselves to patients. Conversely, "If you roll your eyes at a difficult or demanding patient, your employees will do the same," he warns. Sandra Ellison, president of Ellison Consulting Group, says it is essential for a practice to have a clear and compelling vision, such as being the most in-demand source of services in a particular market or offering the most cutting-edge therapies and compassionate care. The next step is to hold several meetings to ensure that people are aligned around a shared vision and to gather data about four key areas: processes, environment, culture and amenities, she says.
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Physician Revamps Medical Practice Structure
Charleston Daily Mail (WV) (11/14/11) Harold, Zack

By February 2012, Dr. Reginald McClung plans to slash the number of patients he treats from 1,500 to 600 or fewer, allowing him to spend more time with individual patients. McClung intends to compensate for the reduction in patients by charging each of the remaining 600 a $1,500-per-year membership fee. A company called MDVIP is helping McClung's practice implement the changes. MDVIP has more than 500 member physicians across 35 states to whom it provides legal and marketing services. MDVIP Vice President Mark Murisson says member doctors typically see about a dozen patients a day for at least 30 minutes each, and MDVIP patients undergo an annual two-hour "wellness exam" that features such checks as cholesterol, blood sugar, blood pressure, and mental illness. The company also works with major medical centers like the Cleveland Clinic, the Mayo Clinic, and Johns Hopkins University in order to provide patients with access to specialists for second opinions and consultations, according to Murisson. Patients who join an MDVIP member practice have access to other member doctors while they are traveling. Children between the ages of 16 months to 26 years can join MDVIP for free if one of their parents is a member.
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10 IT Challenges for Physician Practices in 2012
Healthcare IT News (11/08/11)

Medical practices will soon face a variety of IT challenges in 2012, so it is important they choose the right technology, says Bob Dean, vice president of technology at ChartLogic. "For practice leaders, the decision is not whether to purchase an EHR, but what type is right for their office," he says. For example, surgeons should seek an EHR system that speeds up the data entry process via dictation or click minimization, he says. Dean adds that practices need to finding skilled, affordable IT personnel to address the rapid growth of the industry. Monitoring payments for ANSI-5010 compliance will be necessary because starting Jan. 1, 2012, all hospitals and physicians must submit bills using the ANSI 5010 transaction standards, he says. Dean further advises that qualifying for meaningful use starts with implementing a certified EHR, which means that the EHR has been tested by an organization designated by ONC-ATCB (Office of National Coordinator, Authorized Testing and Certification Body). Although few physician practices have implemented cloud computing, "this new service holds tremendous potential in terms of expanded services and lower costs," according to Dean. He also says there will be increased enforcement of HIPAA laws, a need to transition to ICD-10 compliance, and an emphasis on sharing data with health information exchanges and accountable care organizations.
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Personalized Physicians: A Growing Trend in Primary Care Practices
Medill Reports (IL) (11/08/11)

Personalized physician practices, which are also known as concierge or retainer-based medicine, are becoming increasingly popular. American Academy of Private Physicians Executive Director Tom Blue says during the last 12 months, the association's membership doubled from approximately 320 practices to 640 that serve nearly 1 million patients. He says personal physicians usually restrict their practice size to an average of 350 patients so that they can spend from 30 minutes to an hour with their roughly 10 to 12 patients scheduled daily. They are also better able to accommodate same- and next-day appointments, he says. Blue says the retainer charged by the practices averages $2000 annually nationwide, and usually features a detailed yearly physical, preventive tests, and screenings. This payment model is dubbed "medical home" because of its focus on long-term relationships between doctors and patients and that it is the opposite of the fee-for-service model, says Andy Reynolds of the National Committee for Quality Assurance, which operates 2,829 "medical homes" nationwide. University of Chicago researcher Elizabeth Hargrave says personal physicians earn about the same as they did in their conventional practice on average but report higher levels of job satisfaction and quality of life.
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Doctor Heads to Social Media to Find Patients
9News (CO) (11/04/11) Preheim, Cheryl

Dr. Vandna Jerath relies on social media to expand her Optima Women's Healthcare Practice. "There are a lot of people out there who have questions and we can have a broad reach over social media," she explains. Jerath spends an extra hour and a half per week at her computer to reach out to potential patients via Twitter, YouTube, Google Plus, and three Facebook accounts. "As many as a third of my patients are coming from social media," Jerath says. Patients say the social media sites help them feel acquainted with the doctor even before they meet in person. Jerath asserts that social media tools help her demonstrate her transparency and builds credibility with patients. She anticipates that more physicians will turn to these technologies, and says she has been asked by her colleagues to assist them in getting started. All of Jerath's staff members are involved in social media as well and attest to the rising number of patients as a result.
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6 Ways Large Specialty Physician Groups Can Navigate the Next Few Years
Becker's ASC Review (11/11) Herman, Bob

Marc Steen, vice president of development at United Surgical Partners International, says large specialty physician groups need to be involved at the local, state, and national levels to make sure their concerns are heard. "If you're at the table, you have a better chance to navigate the process and have some input into the decision process," he says. Steen also says large physician group must focus on retaining talented physicians in addition to recruiting younger ones who are just entering the workforce. The use of health IT infrastructure is important as well, but electronic medical record vendors need to be chosen carefully because they must be able to adapt to change, says Steen. To curb risks, Steen adds that it is important not to look the other way if a physician poses a significant risk in coding, quality, public relations or aspect. "One physician, caregiver or employee can ruin an entire group's reputation." A large specialty physician group must also market the practice and examine the market's perception of it through outreach with hospital systems, physicians' lounges, social media, and other outlets. And irrespective of whether accountable care organizations are formed or not, Steen advises large specialty physician to hold physicians accountable for quality, compliance, coding, and patient satisfaction and to make sure they are on board with the new initiatives.
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Managing Your Online Presence
Modern Medicine (10/10/11) Phairas, Debra; Porciuncula, Ashley

Physicians should proactively manage their online presence after creating a Web site. They should know what patients are saying about them, their group, their staff and their practice; and once a month should assess reviews on Yelp and physician-rating Web-sites, correct misconceptions and respond proactively to complaints. Physicians should Google themselves to make sure their telephone number and address is accurate and up-to-date; should have a picture with a warm, smiling face taken by a professional; and should have a profile written in a patient-friendly manner that includes their philosophy, how they treat patients, and even hobbies or interests that would make them more approachable. The Web site should be consistent with their brand with regard to a standard logo, color palette, style of the practice and office materials, but developing a unified brand also has legal ramifications. Joining social networking sites such as Facebook, Twitter, LinkedIn can give physicians a face, but policies and procedures for the use of social media by their staff will be needed. Blogging can give physicians an opportunity to discuss something newsworthy or medical issues, and can offer another way to increase their search ratings. Physicians also should provide links to other medical sites as well as to their profiles on TV or radio, in newspapers and online magazines.
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Abstract News © Copyright 2011 INFORMATION, INC.
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Call for 2012 Scientific Assembly Abstracts


Submit your abstract today to be a part of the nation’s foremost conference addressing the issues of the underserved and vulnerable populations!

The National Medical Association, (NMA) is currently accepting abstract submissions for its Annual Scientific Assembly, July 28 – August 1, 2012 in New Orleans, Louisiana. Abstracts from all medical specialties and disciplines related to topics of health disparities are welcome. Abstracts are due no later than Tuesday, November 15, 2011 but are reviewed on a rolling basis and early submissions are strongly encouraged. For more information.


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NMA News

 

"Call to Action" Respiratory Synctial Virus (RSV) and African American Babies

The National Medical Association (NMA) “Call to Action” regarding Respiratory Synctial Virus (RSV), an infection is a major cause of respiratory illness in infants and young children. RSV causes an estimated 90,000 hospitalizations and 4,500 deaths per year in children 5 years of age and younger. In collaboration with the National Black Nurses Association (NBNA), the NMA is sounding the alarm about RSV infection rates, and the serious health risks they pose.
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The NMA Works to Cut your Overhead!

"I immediately saved 60% off my payroll cost and get rid of my old payroll processing company. Serious saving even with just 3 employees" NMA Internist

No Gimmicks, No Games SAVE SIGNIFICANT MONEY TODAY on your Payroll Processing and Credit/Check Processing for small and large practices and businesses.

The National Medical Association, (NMA) has leveraged our influence and commitment to physicians to negotiate with Heartland Payment Systems to REDUCE our physicians overhead, increase service and profitability.

The NMA is constantly working to help our physicians in all aspects of their professional and personal lives. Our innovative program, "The Business of the Physician", was launched a the 2011 conference and we are aggressively increasing our partnerships to bring you the absolute BEST in products, access to services, literature. seminars and events. You belong to the NMA and thus we can negotiate savings for our vast membership, "Membership truly does have its PRIVILEGES".

The NMA has partnered with one of the leading payroll and credit card processing companies in the country, Heartland Payment Systems, to bring you some of the most useful and cost effective solutions available anywhere. This partnership provides NMA members with the following exclusive features:

Payroll Processing Services:

SIGNIFICANTLY reduces costs/enhances benefits as compared to ADP, Paychex and even your private CPA.

Several NMA members report over 60% savings in payroll fees alone for their office and are thrilled with the level of customer service!

· Services provided for small to large practices (even 1 employee)

· Regular employees as well as contractors/consultants (1099)

. Easy and fast transition in just a few minutes

· Reduce set up fees by over 1/2!

· Direct Deposit at no additional costs

· NO Convenience Fees

· NO Hidden Costs

· DEDICATED point of contact for ALL NMA Members

Indemnity protection against IRS (or State) fines/penalties for error at no additional costs.

Many other benefits that most companies charge extra for are included at no extra charge or significantly reduced.

Credit Card Processing:

Heartland Payment Systems is a WHOLESALE DIRECT provider of credit card processing services. This can mean significant savings to your bottom line!! They own the complete delivery system and NO PART is outsourced to other companies or overseas. Unlike your local bank or the typical reseller/broker provider that 98% of our members might find themselves utilizing without even realizing it. .

Check Processing:

Warranty checks against NSF or collections issues at the point of sale, or process checks in the back office with RDC (Remote Deposit Capture/Banking). Heartland’s system can accommodate multiple physicians/bank accounts, has a built in collections//recovery component, works with ANY bank and even multiple banks unlike many similar products in the marketplace that can accommodate none of the above usually.

We are committed to "The Business of the Physician" because we know that a "healthy business" makes for a "healthy physician" and therefore a "healthy patient". We encourage you to refer your colleagues, other business owners and organizations to Heartland.

Don't delay, no gimmicks, just savings and excellent customer service! Call the NMA's direct contact for this program is Michael Reid @ 202.487.7835 or email him at mich[email protected].

 

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Clinical Research Discussion for Houston’s Minority Community partners with the NMA

The National Medical Association has partnered with the Houston Medical Forum and MD Anderson Cancer Center/Department of Health Disparities Research to host “Partners in Health: How You Can Make a Difference in Medicine” on Saturday, October 15th from 11:00 – 2:00 pm at the Houston Community College Conference Center located at 3100 Main Street, Houston, Texas. This free research forum will address such topics as what are research studies/clinical trials, why people participate in studies, why minorities tend not to participate, the critical role of clinical research in improving health, myths and realities about clinical trials/studies, and the systems that are in place to protect volunteers. The Houston Department of Health and Human Services Director, Stephen Williams is a featured speaker. The program will be moderated by Dr. Elise Cook and Dr. Tanya Stephens of MD Cancer Center and will include a bioethicist, clinical researchers, and clinical trial participants

For additional information or to register, please call Yolanda Fleming at 1-800-NMA-0554, ext. 261 or email [email protected]
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Good Clinical Practices and Skills Building Program

The National Medical Association (NMA) in collaboration with the Association of Black Cardiologists (ABC) is sponsoring a Good Clinical Practices and Skills Building (GCP) Program December 10-11, 2011 at the Hyatt Regency Washington on Capitol Hill in Washington, DC.

Good Clinical Practice is considered the standard for the design, conduct, performance, monitoring, auditing, analysis and reporting of clinical studies involving human participants. This interactive CME approved program is targeted to existing and potential clinical investigators, their study staff and others interested in clinical research. Compliance with GCP provides assurance that the study data are credible and accurate and that the rights, safety, confidentiality and well-being of research participants are protected. Some of the topics that will be covered include the Drug Development Process, Institutional Review Boards, Informed Consent Process, FDA Inspection Process/Compliance, Adverse Event Report, Successful Clinical Trial Execution and Cultural Competency/Recruitment and Retention.

We look forward to seeing you at this very valuable program. Special rates for NMA and ABC members. To find out more contact Yolanda Fleming at 202/207-1548 or via e-mail [email protected].


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First Corps Community Day hosted by the National Medical Association and Health Service Corps

Join us in supporting the first Corps Community Day on October 13, 2011, during the 13th annual National Primary Care Week. The National Health Service Corps (NHSC) is conducting a variety of events and activities nationwide on this day in an effort to recruit additional committed health professionals to serve communities in need and to strengthen the public’s understanding of the importance of access to primary care. You can engage in activities such as the “Tell One” Campaign, hosting a presentation at a local high school, college or health professional school, conduct a health fair, or coordinate family health walk in your community.

Morehouse School of Medicine will be hosting a job fair in support of the National Health Service Corps’ first annual Corps Community Day on Thursday, October 13, 2011, from 6:00 p.m. - 8:00 p.m. on its main campus at the National Center for Primary Care in Atlanta, Georgia. National Health Service Corps sites have been invited to recruit and meet with Morehouse residents and medical students. The Job Fair will be held in the first floor lobby of the National Center for Primary Care located at 720 Westview Drive SW, Atlanta, GA 30310. This invitation is extended only to NHSC sites in Georgia. If you have any questions, please e-mail them to [email protected].


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Practice Management News

 

Auditors: Medicare Overpaid Docs $28.8 Million
Modern Physician (09/11) Carlson, Joe

Auditors estimate that Medicare overpaid physicians $28.8 million in 2008 and 2009 for ambulatory and outpatient services that were performed in hospitals instead of doctors' offices, according to two new government reports. The Centers for Medicare & Medicaid Services (CMS) said it would consider investigating the estimated $28.8 million in overpayments but noted that it must consider "return on investment" in such reviews. Physicians interviewed by the auditors explained that Medicare's billing system is extraordinarily complex, and either their staffs or billing agents may have been confused about the precise selection of a facility on claims forms. Some doctors also told the auditors that their billing agents were unaware that place-of-service can change the payments for services.

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Think Before You Lease: Legal Restrictions on Practice Arrangements
Physicians Practice (09/14/11) Adler, Ericka L.

The recession has prompted providers to create more cost-effective strategies for lowering overhead costs. Some are sharing spaces to compensate for growing costs of office space, though compliance regulations like Stark Law and Anti-Kickback Statute must be observed. Under Stark Law, there are two exceptions that could affect physicians leasing office space or leasing equipment, but require the following: the lease to be in writing, specifying the exact premises or equipment to be leased and is signed by both parties; the leased space or equipment does not exceed what is necessary for the lessee’s business purpose and is exclusively used by the lessee during the leased period; the lease term is for at least one year and, if terminated prior to the end of the first year, cannot be re-entered into by the parties until expiration of that first year; the formula to calculate rent is set in advance, reflects fair market value and does not take into consideration the volume or value of referrals between the parties; and the lease is commercially reasonable even if the parties never refer to each other. Anti-Kickback Statute compliance requires leases be structured to follow space rental or equipment rental safe harbors that require similar Stark exceptions, with one exception: under this statute, an aggregate amount of rent for the lease's term must be set in advance.

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Excel at Collections
Modern Medicine (09/10/11) Woodcock, Elizabeth W.

It is critical for medical practices to optimize time-of-service collections, with new high-deductible health plans requiring more out-of-pocket contributions from patients. Optimization strategies include having reception staff develop tactful and discreet collection skills quickly. Meanwhile, financial clearance should be performed prior to patients' arrival at the office. Staff should be taught ways to ask for payment that personalizes the interaction and puts the situation in the patient's hands.

In addition to copayments, practices should ensure that reception staff has immediate access to accurate information about the balance due, as this gives them concrete data to supplement their collection. A deposit required at the time of service should be established for uninsured patients, while payment should be requested—or at least expectations set—during appointment scheduling or confirmation calls, or both.

Staff need to be monitored and reported on a weekly basis, while the receipting, recording, and balancing processes must be structured and followed appropriately. A front office staffer who does outstanding collections may be ideal for making collection calls,and a practice should mull a work scheme for the staffer to make such calls once or twice weekly.

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Putting Medicare's Bundled Payment to the Test
Family Practice News (09/13/2011) Erickson, Shari E.

The Centers for Medicare and Medicaid Services (CMS) is inviting large group practices, hospitals, physician-hospital organizations, health systems, and other providers to test one of four bundled payment models. With bundled payments, a single payment is made for all services patients receive during an inpatient stay and up to 90 days after discharge, and hospitals and other organizations will distribute the money to all those involved in the acute episode of care. While experts applaud CMS for testing bundled payments before rolling out such a program, there are concerns about whether primary care physicians will be given a fair share. The idea behind bundled payments is to encourage a more efficient use of healthcare services, improve quality, and reduce readmissions.

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iPad EMR Apps: A Guide to Electronic Medical Records
Physicians News Digest (09/12/11) Neal, Houston

Physicians and medical professionals have been some of the earliest adopters and strongest supporters of the Apple’s iPad, the leading tablet on the market. As such, many electronic medical record (EMR) vendors are responding to the increased demand by producing solutions that are iPad-compatible. Medical software vendors are approaching iPad solutions in various ways, but the development efforts can be summarized into these three options: native iPad EMRs, remote access EMRs, and web-based EMRs. Native iPad EMRs have been developed specifically for the iPad and its iOS operating system, and they take full advantage of the operating system and iPad user interface. The disadvantage is that they are limited in terms of availability. Remote access EMRs are beneficial because most systems can be ported to the iPad using this technology. The drawback, however, is that this approach is simply creating a “window” via the iPad to access these on-premise EMRs. Web-based EMRs are some of the most popular solutions for doctors seeking HITECH Act incentive funds, and there are many options. Still, these systems do have their drawbacks when used on the iPad, because their performance depends on a user's Internet connection.

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Physician Assistants, Payers, and Your Practice
Physicians Practice (09/09/11) Powe, Michael

Extending patient access to cost-effective medical and surgical services as part of the physician-PA team is a basic tenant of the PA profession, and physicians should also be aware that nearly all public (Medicare and Medicaid) and private payers reimburse medically necessary services delivered by PAs, if that same service is covered when provided by a physician. Overall, PAs provide services that are considered physician’s services if furnished by a doctor of medicine or osteopathy. Still, payer rules can differ and a “one-size-fits-all approach” cannot be assumed. Medicare is a significant payer for many practices, but its reimbursement rules do not necessarily determine the payment policies of other third-party payers. Many payers have written policies regarding PAs on their website as part of a coverage policy manual. Fortunately, there are only a couple of variations of the theme: the service is either billed under the name and provider number of the PA, or under the name and number of the physician. There are several important points about billing for services delivered by PAs: PAs should have a National Provider Identification (NPI) number and in most cases can be enrolled in Medicare using the same 855i enrollment form used by physicians; Medicare covers services provided by PAs in all settings at 85 percent of the physician fee schedule; when billing Medicare under the PA’s name and number, general supervision meets Medicare’s guidelines; Medicare allows PAs to provide care in the office and bill the service under the name of the supervising physician; most private payers do not follow Medicare’s rules for billing; Medicare and other payers should always be billed with the same Current Procedural Terminology (CPT) code used by physician for the same service; bill payers at the full physician rate; all 50 states and the District of Columbia cover PAs under their fee-for-service or managed care plans. PAs can significantly increase the revenue stream of reimbursement to the practice while also providing services that are a necessary part of providing high quality care to patients.

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EHRs Beat Paper in Head-to-Head Competition
HealthLeaders Media (09/06/11) Shaw, Gienna

Researchers tracked quality measures and outcomes for more than 27,000 Cleveland-area adults with diabetes, and found that patients who were treated at practices using EHRs enjoyed substantially better outcomes than patient's who were treated by physicians using paper records. The researchers looked at four national quality standards for care, and found that nearly 51 percent of patients in EHR practices received care that met all four of the standards, compared to just 7 percent at paper-based practices. After accounting for patient differences, EHR practices had annual improvements in care that were 10 percent better than paper-based practices, along with 4 percent greater annual improvements in outcomes. The study was published in the Sept. 1 issue of the New England Journal of Medicine.

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Abstract News © Copyright 2011 INFORMATION, INC.

 


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CME

New Online CME Activities

Now Avilable!

 

The Role of HPV Vaccine in Genital & Non-Genital Cancers

From the 2011 Savage Boyce Walton OB-GYN Section Lecture held at the National

 Medical Association's Convention and Scientific Assembly in Washington, DC.

Format: Video module utilizing lecture and post assessment.

Objectives: Upon completion of this online activity participants should be able to:

  1. Describe the development of the HPV vaccine.
  2. Discuss HPV vaccines safety and efficacy.
  3. Recognize that the HPV vaccine may be effective against non-genital cancer.
  4. List the indications for use of HPV vaccine.

 

The Right Diabetes Management for Optimal Control

From the July 31, 2010 Diabetes Management and Certification Symposium held at

the National Medical Association's Convention and Scientific Assembly in Orlando,

Florida.

Format: Five video modules utilizing lectures and post assessment.

Objectives: Upon completion of this online activity participants should be able to:

  1. Explain the latest guidelines as described in the ADA Standards of Diabetes
  2. Care.
  3. Translate the latest A1C research and recommendations to better management
  4. type 2 diabetes patients.
  5. Apply latest guidelines to manage type 2 diabetes with oral medications.
  6. Know the latest diabetes research and advances in diabetes management, i
  7. ncluding the appropriate use of insulin therapy.
  8. Initiate the appropriate diabetes prevention and control measures for patients at
  9. risk for and with type 2 diabetes.

 

To view the

full online CME

activity library please

click here.

Also Available:

Colon and Rectal Cancer: A Racial Divide

HIV and Routine Healthcare Provider Sexual History

Taking Among Physicians

 

NMA Mission Statement:To advance the art and science of medicine for people of African descent t

hrough education, advocacy, and health policy to promote health and wellness, eliminate health

disparities, and sustain physician viability.

 

For more information visit the NMA website: http://www.nmanet.org/.

NMA Website Logo

 

The Importance of Multicultural Awareness and Competency in Diabetes Care
Perspectives on Type 2 Diabetes Management in African Americans
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Given the growing prevalence of diabetes in US-based racial/ethnic minority patient
populations, the need for cultural competency has never been greater. This program
addresses the many challenges clinicians may face when managing multicultural patients
with diabetes, reviews the needs of these patients, and helps clinicians prepare for
impending legislation. You will learn concrete strategies for providing culture-specific care.

This topic features Anthony Cannon, from Robert Wood Johnson University Hospital in
New Jersey. Dr. Cannon examines the need for adaptation in managing African American
patients with diabetes and reviews cultural beliefs, attitudes toward healthcare and diet,
and the impact of religion on African American patients.

 


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Steering Committee
Anthony Cannon, MD
Robert Wood Johnson
University Hospital
Hamilton, New Jersey
Carlos Campos, MD, MPH
The Institute for Public Health
and Education Research
New Braunfels, Texas
William Hsu, MD
Joslin Diabetes Center
Harvard Medical School
Boston, Massachusetts

This program was designed by a distinguished steering committee together with a multicultural panel of concerned physicians committed to improving patient care, and in collaboration with Novo Nordisk. The purpose of this educational program is to raise cultural awareness and improve quality of care in patients with diabetes.

In accordance with PhRMA Code on Interactions with Healthcare Professionals, attendance at this educational program is limited to healthcare professionals. Accordingly, attendance by guests or spouses is not appropriate and cannot be accommodated.
Why Culturally
Competent Care?

In the US, the

prevalence of

diabetes is highest

among racial/ethnic minority groups and

trends indicate that

growth will continue.

As a result, cultural competency has become a matter of national concern and attention

Cultural competency can be an important tool in eliminating racial and ethnic disparities and improving the quality of patient care
Given this, federal and state governments have recognized the need for cultural awareness and competency training and have begun to initiate new standards and legislation

 

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